Keep It Brief

For greatest impact, when writing a blog post:

  1. Say it simply. “Hello.”
  2. Then get out. “I must be going.”
  3. Use short sentences. “Just do it.”
  4. Keep the words to one syllable. “Mr. Gorbachev, tear down this wall.” – Ronald Reagan
  5. Use short, punchy sentences. “In modern war… you will die like a dog for no good reason.” – Ernest Hemingway

Maybe this is why Twitter is so fun. I have to be lean in my writing. I have to convey a lot with just a little — 140 characters.

I love Twitter. I love its brevity. I love getting to know a person just from their short status updates. The man who says good morning from Japan, the woman who lists what everyone’s reading, the writer who posts opening lines for short stories.

I like to skate on the surface and sometimes click on the link and go deeper.

But sometimes — like right now, there’s not enough time to go deep.

This photo has nothing to do with the post. I took it at Bossey Ecumenical center in Switzerland.

There’s profundity in simplicity. So keep it brief.

Hello. I must be going.

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