Social Media Workshop in Philly

Beth Buchanan and I are taking our social media show on the road.

After our Social Media Mania workshop last fall in Albuquerque at the United Methodist Association of Communicators (UMAC), we’re excited to be asked to lead the workshop for the annual convention for the Religion Communicators Council (RCC) in Philadelphia from April 12 to 14.

Along with our cool Prezi show and our overview on social media, we’re adding a piece on how social media drives social and global movements.

How does social media influence public opinion? Look at the power of social media in terms of justice for Trayvon Martin, the Arab Spring, the Kony 2012 video, financial support for Susan G. Komen, and even the Occupy Wall Street movement. Weak-tie connections? Hardly. Social media makes an impact.

We’re also going to strategize on specific ways to make your own personal goals on social media happen.

Join our workshop on Thursday, April 12 at 3:45 pm, or Saturday, April 14 at 2 pm, or stop by the convention any time.

While the three-day event is offered by the Religion Communicators Council, non-profit communicators, social media junkies, connectors, and wannabes are all welcome!

Lots of cool people to network with! So, work that net!

It’s fun to meet IRL (in real life)! So join us!

BTW, Beth and I are still discussing whether our Twitter hashtag should be #rcc2012 or #rcc12 But we’ll probably go with the shortest hashtag because that’s what @bjbuc recommends.

Learn more about the RCC and register at the Workshops for Communicators.

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Social Media Mania

I’ve been trying to post on one of my blogs every day for the month of June. Yesterday I was dragging. I didn’t have anything to say, couldn’t come up with a good idea, had too many social occasions to attend. One of those occasions was our monthly Lunch and Learn workshop which is a venue for our brilliant Communications staff to share their expertise.

At yesterday’s lunch, Beth Buchanan of the web team gave an awesome Prezi.com session. The title? Social Media Mania. It inspired and informed the two dozen of us there, half of us experts (ahem! like moi?) and half beginners (moi aussi!). After Beth’s session, I felt energized to get through my slog of a daily blog.

Here are a few take-aways from Beth.

Beth's profile pic!

How do we get into social media?

  1. Sign in
  2. Listen
  3. Engage
  4. Evaluate

I’m not particularly good at Numbers 2 and 4, but I am going to be!

Buchanan emphasized a few best practices for social media. Such as “Do onto others as you would have them do unto you.” In other words, think before posting.

Social media is a conversation, not a monologue, she said. So don’t swamp people with your point of view without taking an interest in theirs.

Another novel concept — and why haven’t I thought of this? — Have a social media strategy and make it work for you. To get thinking about this, start with the question, Who is my audience? (How am I supposed to know!)

I loved some of Beth’s quotes (and did tweet them during the session), like this one: “You establish who you are by what you post.”

On Twitter, Beth said if you’re tweeting for a company — for every three business posts, include one personal post. Duh! I microblog on Twitter for New World Outlook magazine @NWOMag and for myself @MaryBethC but I don’t cross-over; personal is personal and business is business. But I’ll try to cross-pollinate, just like Beth Buchanan, the social media maven at Global Ministries, does. Thanks, Beth! @BJBuc and @connectNmission !

Beth is the friend and colleague who got me started on blogging, Facebook and Twitter. And now there’s no stopping me! At least for the month of June!