Social Media Mania

I’ve been trying to post on one of my blogs every day for the month of June. Yesterday I was dragging. I didn’t have anything to say, couldn’t come up with a good idea, had too many social occasions to attend. One of those occasions was our monthly Lunch and Learn workshop which is a venue for our brilliant Communications staff to share their expertise.

At yesterday’s lunch, Beth Buchanan of the web team gave an awesome session. The title? Social Media Mania. It inspired and informed the two dozen of us there, half of us experts (ahem! like moi?) and half beginners (moi aussi!). After Beth’s session, I felt energized to get through my slog of a daily blog.

Here are a few take-aways from Beth.

Beth's profile pic!

How do we get into social media?

  1. Sign in
  2. Listen
  3. Engage
  4. Evaluate

I’m not particularly good at Numbers 2 and 4, but I am going to be!

Buchanan emphasized a few best practices for social media. Such as “Do onto others as you would have them do unto you.” In other words, think before posting.

Social media is a conversation, not a monologue, she said. So don’t swamp people with your point of view without taking an interest in theirs.

Another novel concept — and why haven’t I thought of this? — Have a social media strategy and make it work for you. To get thinking about this, start with the question, Who is my audience? (How am I supposed to know!)

I loved some of Beth’s quotes (and did tweet them during the session), like this one: “You establish who you are by what you post.”

On Twitter, Beth said if you’re tweeting for a company — for every three business posts, include one personal post. Duh! I microblog on Twitter for New World Outlook magazine @NWOMag and for myself @MaryBethC but I don’t cross-over; personal is personal and business is business. But I’ll try to cross-pollinate, just like Beth Buchanan, the social media maven at Global Ministries, does. Thanks, Beth! @BJBuc and @connectNmission !

Beth is the friend and colleague who got me started on blogging, Facebook and Twitter. And now there’s no stopping me! At least for the month of June!

Advertisements So much fun


You picture your presentation as a big white board. You zoom in, zoom out, link here, link there, post pictures and words, mind map, point to tangential ideas. Am playing around and using this to summarize my sabbatical. If anyone at work asks for it.

So much more creative than power point. Click, square, click, square. Although I have loved making power points, have wasted days changing the ways a page flips onto the next.

I just simply like creating. And I don’t care what it is I’m creating. But given that I have to make something, I like using new technology to make something new. I like getting feedback and feeling affirmed (“Wow! Mary Beth! That’s so cool!”) I like and need to think in a non-linear fashion.

Yet, in my writing, let’s face it, I do and have jumped around and sometimes, yes, occasionally at work, people (one editor in particular) want me to be all chronological and probably she prefers the  click, square, next. Click, square, next.

The big circles, the jumping off points, the tangential thinking, the creative asides – some people don’t get that. And there’s nothing wrong with that. I can play by the rules and I can (and prefer to) play without any rules. Both And!